Football and Music fans got to be the star for this slick photo booth experience.


In 2018 BEATS by Dr Dre’s 10th anniversary coincided with the infamous FIFA World Cup and they wanted the world to know.

To create a truly memorable experience around the event, We Are Interact created a custom photo mechanic. Visitors could pose in the photo booth and using clever facial recognition technology we could place a light strip on users faces.

Our tech team then worked their magic to converted the white background into the colour of their favourite team, leaving each visitor with a unique photo to take away from the day!

Dr Dre and FIFA colaborate to create a memorable experience for their fans. Providing visitors with their own unique take-away piece of content to remember the day.


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The brands We Are Interact and EventsTag are officially merging under the brand Xi.

Our in-house technology platform and team all remain the same and we look forward to creating more world-class interactive experiences with you.