Partnered up with Doritos in Miami to produce studio-quality content and a 'COOL RANCH' experience to celebrate the Super Bowl.
Pandora took over the Fillmore arena in Miami, Florida to celebrate and showcase the NFL Super Bowl with Doritos as the headline sponsor of the event. They needed a 'COOL!' experience the showcased the style of those in attendance. EventsTag developed a custom video experience that electrified the crowd before, during and after the show.
Our director and film crew directed hundreds of users to create their own personalised slick western-style content. The process was really simple, our videographer captured 3 short clips and let our software do the rest. The content automatically rendered in a couple of minutes, sending it direct to our share stations. Where users sent the final video via a branded email with premium super-sharable content attached.