Guinness Six Nations

Rugby fans got an experience of a lifetime, with all 6 captains joining them virtually in the photo booth.


We Are Social asked us to build on the buzz around the new captains this year.

A digital photo-booth was placed in London’s Flat Iron Square where guests can pose with all six male or female captains to create a unique piece of Guinness branded video content to share across social.

The booth is live for the entire Six Nations tournament throughout Feb and March.

The 6 nation captains guided fans through the experience and joined them for a totally one off photo experience


Your Booth
Social Star
Studio Experience
Premium Content
Augmented Reality
SMS and Email Delivery
Gallery Wall
The brands We Are Interact and EventsTag are officially merging under the brand Xi.

Our in-house technology platform and team all remain the same and we look forward to creating more world-class interactive experiences with you.