When the infamous New York Yankees and the Boston Red Sox came to London, our partners CSM wanted us to help create a seamless and quick experience to engage the fans.

We registered thousands of fans outside the London Olympic Stadium so they could engage in the activities and have the content sent directly to them before heading into the stadium to enjoy the baseball.

Taking personalisation to a new level, we also triggered LED lights in huge team logos to flash as soon as a fan Tweeted that teams hashtag!