Manchester City FC

Ever wanted to be part of your favourite team? We allowed fans to join Manchester City FC, all over the world.


Manchester City FC embarked on a worldwide Trophy Tour to celebrate bringing home 4 cups last season, constructing a Cityzens Fanzone where fans can create premium content to share on social.

EventsTag teamed up with City’s principal agency, Beyond 90, to provide global fans an opportunity to take part in a Green Screen Video activation, placing users at the heart of the content as if they were City’s star player in the line-up.

We also provided a slick Photo Booth for fans to get their picture taken alongside the trophies, with instant polaroids available to take home.

All content was sent to Man City's 'Cityzens' platform, where fans could view and download their content online, along with a QR code for China-based users to share their content within WeChat.

The events were ridiculously popular and fans couldn't get enough of their sleek, personalised 'walk-up' video!


Capture Pod
Social Sharing
Premium Content
API Integration
Unique Takeaway
Share Station
The brands We Are Interact and EventsTag are officially merging under the brand Xi.

Our in-house technology platform and team all remain the same and we look forward to creating more world-class interactive experiences with you.