Sports Direct

Selfie game? Strong.


In opening their new Thurrock flagship of the future, Sports Direct wanted to get the mix of technology, fun and interaction just right.

We Are Interact built two selfie mirrors in the store for customers to interact with. The selfie mirrors were 50″, interactive touch screen selfie and boomerang mirrors, designed with bespoke software.

Each visitor to the store has the chance to interact and take their own selfie, chosing from a range of filters. The selfie taker can then download their photo to share across their own social media account.


The brands We Are Interact and EventsTag are officially merging under the brand Xi.

Our in-house technology platform and team all remain the same and we look forward to creating more world-class interactive experiences with you.