We Are Interact acquired by inurface media

Dan Strang

August 7, 2021

We are excited to announce inurface media have now acquired ‘We Are Interact’ and our technology platform ‘EventsTag’.


Up until now we have grown on our own and successfully helped brands transform their spaces into exciting experience-based hubs, however we now believe now is the best time to join forces with audio-visual solutions provider inurface media (IUF). Working together, we believe we can truly transform the retail and events space with our combined expertise in interactive technologies.


“We have long been fans of the work of inurface so merging with them is a great opportunity for We Are Interact to offer an additional area of expertise to this growing business.”

– Dan Strang, CEO | We Are Interact


inurface media launched in 2012 in Bristol and have since expanded to London, providing end-to-end audio-visual solutions across a range of industries. By working in close collaboration with their clients, IUF are able to capture and retail audience attention by designing bespoke, end-to-end AV solutions. IUF have worked with some of retails best known brands, including New Look, Boots and Dr. Martens.


“Working with inurface media, we plan to use our technology system to offer content experiences, interactive games and personalisation to the retail environment whilst continuing to be the experiential tech provider to brands in the events and attractions space.” – Dan Strang, CEO | We Are Interact


As you will know over the last 8 years, we have cemented ourselves as the go to provider of experiential technology for events and visitor attractions working with brands like O2, British Airways and Chessington World of Adventures. Now, we want to take the leap and break into the retail world to transform traditional high street stores into one-off experience hubs that connect customers with brands.


We all know the retail world is changing and shopping online is killing the Highstreet, but we believe by working with IUF to create truly unique and exciting events we can prove the high-street is not dead and revitalise in-store shopping.


“I am excited to get to work with the We Are Interact team to build, together, a retail offering we believe will be both stronger than ever and unique in its field. It’s been an incredibly challenging year for retail, and we are excited to work with our clients to support their return to strength with exciting, innovative and interactive displays.”

– Josh Bunce, CEO & Founder | inurface media


Now, as we start to emerge from the COVID crisis we believe it is the best time to start paving the way for a new era of retail by ensuring brands ready to welcome their customers back in-store. By working with inurface media, we’re hoping to bridge the gap even further by transforming traditional brick and mortar stores into experiential hotspots for consumers to experience brands first-hand.

The brands We Are Interact and EventsTag are officially merging under the brand Xi.

Our in-house technology platform and team all remain the same and we look forward to creating more world-class interactive experiences with you.